HBIC
I wanted the makeup for my costume this year to compliment not only the character I was dressed as (Mad Men's frosty Betty Draper), but also my own tastes. Betty's makeup on the show ranges from none at all to very "done" and proper, and it's always tastefully applied and worn.
"Although she is a housewife, Betty is an ex-model, so her makeup is clean but very current for the period," head of makeup for the show, Lana Horochowski, says. "Evening Betty goes a little thicker on the liner and a brighter lipstick, but always coordinated with her clothing."
For the eyes, I started with NYX Jumbo Eye Pencil in Gold as a base, then an application of Champagne (from a CoverGirl Eyeshadow Quad) over the lid. I drew a cat eye on with N.Y.C. Liquid Eyeliner, did my waterline (aka lower lashline) with Maybelline Define-A-Line in Ebony Black and finished the look off with Maybelline Great Lash BIG Mascara.
Cheeks were blessed with an application of Stila Color Push-Ups in Rose.
Lips were lined with Revlon ColorStay Lipliner in Pink/Rose, then Revlon Super Lustrous Lipstick in Fire & Ice was applied. It was between this color and MAC Impassioned (a bright pink) for the lipstick, but in the end, classic red won.
And that's it! It was harder getting snapped and buttoned into that vintage dress than it was doing Betty's makeup. At least one thing about her isn't too complicated, heh 
